Alpha follows a community ownership approach to palliative care. All centres of Alpha are owned and operated by local community volunteers. Alpha conducts sensitization programs, volunteer training and identifies ideal and committed leaders to run a sustainable Link Centre. A Central Council consisting of elected representatives from each link centre plays a key role in decision making and policy matters. A Governing Council consisting of nominated members of the Central Council functions as the executive body providing guidance and leadership to the day-to-day activities and implementing the policies and decisions taken by the central council.